Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Are you a dumpling expert, urban survivalist or DIY manufacturer? If so, Gidsy’s “marketplace for authentic experiences” might be a great way for you to make a few bucks off your unusual talents.
Gidsy makes it easy for you to offer a tour or other experience in New York, where the service launches today. You could call it the Etsy of experiences.
Gidsy started in Berlin, where the founders were running a design studio. “We were looking for someone to go mushroom picking in Berlin because we wanted to make a mushroom risotto and we couldn’t find anyone who could help us with that,” says co-founder Edial Dekker. “That’s when we came up with the idea of Gidsy. How great would it be if anyone could organize a robotics workshop, city walk or cooking class?”
Gidsy places great emphasis on naming the individual organizing the experience, although these organizers may sometimes be running small businesses. “Individuals run the Gidsy marketplace, so Gidsy activities end up being very much about the hosts’ personalities and quirks,” Dekker says. “The experiences are better because they’re expressions of an individual’s personality and passion. Instead of attending a yoga class at a gym, for example, you’ll find an expert on Gidsy offering candle-lit yoga classes on a rooftop.”
It’s free to create an experience listing. Gidsy takes care of money transaction fees, customer support, cancellations, refunds and marketing in return for a 10 percent service charge. If a cancellation occurs more than one week before an experience, organizers keep 50 percent of the charge; if it’s less than two days, then the organizer is paid in full. To protect users, organizers do not receive payments (via Paypal) until at least 24 hours after the experience. The minimum charge for an experience is $5.
Gidsy is not alone in this space. 500 startups investment Vayable already operates in Berlin, New York and several other cities. It charges a 15 percent service fee while another rival Sidetour takes 20 percent. Gidsy’s founders claim that their service offers superior tools for organizers and social utilities for users. “We are very much focused on group bookings and connecting people, ” explains Dekker. “If you have booked the same activity, there’s a high chance these people have something in common. We try to spark that conversation.”
The Dekker brothers (Edial’s brother Floris is also a co-founder) are imports to startup hotspot Berlin, hailing originally from Amsterdam. “It’s been said before, but the city of Berlin feels very much like a startup,” Dekker told me. “It’s changing all the time, it’s chaotic, exciting and disruptive. Add a bunch of amazing startups such as Soundcloud, Amen, Readmill and 6wunderkinder to that and you have the most exciting startup city in Europe.”
Gidsy was founded in 2011, has 6 employees and is privately funded.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results