Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
Foursquare is updating the functionality of its “expertise badges” to make a user’s history of check-ins a better representation of real-life experiences, the company announced today.
Foursquare users can obtain expertise badges by checking in multiple times to several different venues in the same category. For instance, if you check in to five different pizza places in the same area, you’d get an expertise badge for eating pizza. Those badges are then displayed in a user’s trophy case on their profile.
To improve upon the aforementioned concept above, Foursquare is now adding levels to those particular badges, which can increase based on check-in activity. Users can reach the first level by either checking in to three unique places in a single category or checking in to the same place five times. The second and subsequently higher levels can be achieved by checking in to five more unique venues within the same category.
Users can check their badge trophy cases today to see what level they’re currently at, as well as what they need to do to advance to the following badge level.
The point of the new badge functionality is to reward users for higher degrees of exploration while making their trophy cases mirror their real life expertise, the company said in a blog post announcing the badge update. “Your actions within foursquare should help you build a true, rich representation of your expertise about the things you love to do,” the company wrote.
The company said it plans to add the leveling functionality to other aspects of the site, such as the ability to level up when multiple people complete a Tip you’ve left at a particular venue. For the time being, Foursquare has added three new expertise badges to better reflect a person’s eating habits: Herbivore (for vegan/vegetarians), Hot Tamale (for those who love Mexican food), and Bento (for sushi lovers).
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results