Twitter captures user activity during 11/11/11 at 11:11:11 (video)

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Twitter today released a new video visualizing all the tweets that mention the momentous occasion that took place last Friday: 11:11:11 on 11/11/11.

“Each ‘1’ is a location that moves with the conversation on Twitter. Their scale varies depending on the volume of Tweets posted from the location they represent. You can see the main wave move from right to left, and then a second one that occurred at 11 p.m. around the world,” Twitter wrote in a blog post explaining the visualization.

This isn’t the first time the company has released a video to show the global impact of how its users are reacting to a particular moment in time. In June, Twitter released a set of videos that showed the Global pulse of tweets during various events, like the World Cup and some of the major natural disasters experienced over the last year.

As you can see from the video, Twitter is certainly flexing its real-time data muscles. We’ve embedded it below. Let us know your thoughts in the comments.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.