Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Marketing automation firm Marketo has raised a massive new round of funding — $50 million — that will help it continue assisting companies with aggressive lead and revenue generation, the company announced today.
“We have a phenomenal growth opportunity now,” Marketo CEO Phil Fernandez told VentureBeat. “Our core business is very scalable, and we’re seeing continued growth in areas like search and social media.”
Marketo and competing marketing automation firms like Eloqua, Pardot and Silverpop offer software and services focused on improving and managing sales lead generation. Ideally, any business with a constant need to find new customers (and retain them) can use marketing automation to help them succeed. One of Marketo’s most recent initiatives is Spark by Marketo, a lead-generation engine for small businesses rather than enterprise and mid-size clients.
“We’ve more than doubled the number of leads generated for other companies in the last year,” Fernandez said. “And we’ve doubled our own sales team in the last year, for that matter.”
The new funding round was led by Battery Ventures, with participation from existing investors Institutional Venture Partners (IVP), InterWest Partners, Mayfield Fund and Storm Ventures. Including the new round, Marketo has raised an incredible $107 million to date.
Battery Ventures general partner Neeraj Agrawal will also become a member of Marketo’s board of directors. “From the moment we first engaged with Phil and the team at Marketo it became clear that the company was powering a revenue revolution,” Agrawal said in a statement. “We are bullish on the company’s ability to execute and believe they are destined to be a true winner.”
San Mateo, Calif.-based Marketo was founded in 2006 and now has 240 employees. Fernandez told us the company expects to “finish next year” with 450 employees, which would be an incredible scaling up of its business if it can accomplish the goal. The company already operates a European office in Dublin and will open new sales offices all over Europe, including in the U.K., France, Germany and Spain.
CloudBeat 2011 takes place Nov 30 – Dec 1 at the Hotel Sofitel in Redwood City, CA. Unlike any other cloud event, we’ll be focusing on 12 case studies where we’ll dissect the most disruptive instances of enterprise adoption of the cloud. Speakers include Aaron Levie, Co-Founder & CEO of Box.net; Amit Singh, VP of Enterprise at Google; Adrian Cockcroft, Director of Cloud Architecture at Netflix; Byron Sebastian, Senior VP of Platforms at Salesforce; Lew Tucker, VP & CTO of Cloud Computing at Cisco, and many more. Join 500 executives for two days packed with actionable lessons and networking opportunities as we define the key processes and architectures that companies must put in place in order to survive and prosper. Register here. Spaces are very limited!
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results