Enterprise companies tackle mobile marketing automation slightly differently— and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
Dan Scholnick is a general partner at Trinity Ventures. In this conversation with VentureBeat editor-in-chief and founder Matt Marshall, he discusses the future and potential of cloud technologies.
Scholnick will also be speaking at CloudBeat 2011, VentureBeat’s upcoming enterprise cloud conference, so you can catch him there for more perspective. He’ll be moderating a case study session with Thomas Kelly, Enterprise Architect for Cloud Services at Best Buy.
For Scholnick, “cloud” is a vague term, but is all about making IT more responsive to business needs. Cloud-based services are easier and faster to deploy than in-house services, which means an IT department can respond to business requests and add new applications literally overnight. That’s a remarkably new development in technology.
“The market opportunity is enormous,” says Scholnick in this video.
At the moment, cloud services are a miniscule part of overall IT spending, but Scholnick believes that it’s where the long-term future of technology lies.
In the video, Scholnick and Marshall discuss Salesforce.com, New Relic, NoSQL, SugarCRM and others. And, he says, he’d be willing to fund a CRM company. Even with all the competition, there is still a lot of potential in this market.
“That’s what we do at the end of the day, is fund disruptive companies,” says Scholnick.
CloudBeat 2011 takes place Nov 30 – Dec 1 at the Hotel Sofitel in Redwood City, CA. Unlike any other cloud event, we’ll be focusing on 12 case studies where we’ll dissect the most disruptive instances of enterprise adoption of the cloud. Speakers include Aaron Levie, Co-Founder & CEO of Box.net; Amit Singh, VP of Enterprise at Google; Adrian Cockcroft, Director of Cloud Architecture at Netflix; Byron Sebastian, Senior VP of Platforms at Salesforce; Lew Tucker, VP & CTO of Cloud Computing at Cisco, and many more. Join 500 executives for two days packed with actionable lessons and networking opportunities as we define the key processes and architectures that companies must put in place in order to survive and prosper. Register here. Spaces are very limited!
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results