Gawker Media is getting ready to sell Fleshbot (NSFW), its blog devoted to adult entertainment and human sexuality.
The network contains a roster of successful sites, from Lifehacker and Gizmodo to Jezebel and Jalopnik, each relatively well respected in its niche.
However, Fleshbot doesn’t seem like such a good fit for Gawker anymore. The site doesn’t appear in Gawker Media’s public lineup of online properties, and Fleshbot editor Lux Alptraum wrote recently that Gawker’s “sales strategy and technology platform have ceased to effectively support Fleshbot’s needs.
“We think someone else could be a much better partner to grow the site with us, and as such, Fleshbot is for sale.”
Gawker Media chief Nick Denton told All Things D this morning that Fleshbot “Just hadn’t fit for a long long time” but that he held onto the property “because [he was] slow to realize the inevitable.”
Of course, being cynical journalists, we’re wont to follow the money when inexplicable business decisions come to light. After all, bad fit or no bad fit, Denton held onto Fleshbot for eight long years — in Internet time, that’s something close to the lifespan of your average Galapagos tortoise. The site may have been simply underperforming financially (which Alptraum hinted at in noting a lack of marketing support, perhaps?), making it an easy target for amputation from the Gawker family — or making its own leadership seek out new owners.
One thing you can take to the bank, though: The day a porn site can’t make money on the Internet is the day we all pack up and go home.