Mobile

Nook Simple Touch to match Kindle’s $79 price tag on Black Friday

Barnes & Noble will release a limited edition Nook Simple Touch e-reader with a white border for a bargain-bin price of $79 on Black Friday, the company announced today.

The most basic Amazon Kindle now retails for $79, no matter what day of the week is. However, the Nook Simple Touch has several clear advantages, as the basic Kindle does not have a touch screen and features some advertising.

For Black Friday, Barnes & Noble will offer the limited edition Nook Simple Touch in physical stores only until supplies last. Barnes & Noble claims the latest version of the Nook Simple Touch offers 25 percent faster page turns than any other E-Ink-based reader on the market. Amazon has not announced any Black Friday deals on its e-readers, but the online retailer does have many other Black Friday deals.

Barnes & Noble has also listed some Nook accessories it will have discounted on Black Friday: a free Clear Screen Film Kit with purchase of a Nook Color or Nook Tablet Power Kit will sell for $24.95, and a free Nook Simple Touch Power Adapter with purchase of a Lyra Light will sell for $14.95. The company also plans to offer 50 percent off on a number of book titles.

Both Amazon and Barnes & Noble are locked into the strategy of offering subsidized hardware with the aim of selling lots of content to generate revenues, unlike Apple, which pushes media access to better sell hardware. While Amazon has a bigger presence in e-books, we can’t help but love the competition between B&N and Amazon in this space. Because when they fight, we win.


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