If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Leave it to Google to dispel the myth that one shouldn’t wear white after Labor Day. The search giant and social network contender has stripped off the ominous, horizontal black bar hovering atop its pages to reveal a milky-fresh new hue for each of its web-based products.
The new Google bar occupies the same space as the Google logo and search box in most products and now provides people with one- or two-click access to its other services via a drop-down menu. It has started appearing on some users’ accounts already and will soon be coming to all accounts.
Essentially, that tacked-on navigation-meets-notification bar that debuted with Google+ is no more. What’s left in its wake is a bar-like experience that’s better woven into the essence of each product through the Google logo.
“We’re now ready for the next stage of our redesign — a new Google bar that will enable you to navigate quickly between our services, as well as share the right stuff with the right people easily on Google+,” technical lead Eddie Kessler said. “Instead of the horizontal black bar at the top of the page, you’ll now find links to your services in a new drop-down Google menu nested under the Google logo.”
The bar introduces a space-saving, polished style to Google products, but it also dramatically alters the way people engage with and navigate to Google entities like Gmail, Docs and Reader. Will web denizens find Google’s new look to be a fashion do or don’t? We’re still waiting for the bare bar to hit our browsers before we cast our vote.
VB’s research team is studying mobile user acquisition...
Chime in here, and we’ll share the results