Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
You know how sometimes you stalk people on Facebook? Guess who 83 percent of all parents are stalking: their kids! And now they can use Secure.me to help them.
Secure.me lets parents know what happened last Friday night by actively watching outgoing and incoming messages, wall posts, and status updates. It can search for previously designated keywords, provided by Secure.me or created by the user, and alert you when it finds them. Photo recognition technology watches for pictures with specific people in them, whether that person has been tagged or not, and can search across both the child’s photos as well as their network’s photos. Helpfully, it can also locate spam links and other security issues across the profile. It does all of this after simply being linked to the Facebook account.
According to Experian, 83 percent of moms and dads have either logged onto their child’s Facebook account or added their child as a friend. Even my mom is watching my younger brothers’ every Facebook move without them knowing (hopefully they don’t read this blog regularly). At first glance, Secure.me strikes me as a paranoid parent portal, regularly reporting on a child’s every online move, but it certainly has a place in the creepy world we call the Web.
The increased risks children face in the digital age are a legitimate cause for concern. There’s no doubt sexual content, violence, drugs, alcohol and a slew of other influences are easily accessible on the Internet. If you are the worrying type and can’t help but watch your children’s online moves, Secure.me is a fast way to get the facts.
There’s also one not-invasive use for the tool. If you use it to “stalk” yourself, it can be an awesome product. It finds pictures of you that haven’t yet been tagged with your name, shows you if there’s a post you didn’t create, or a message your didn’t send, and more. Not bad.
Secure.me seems like a great way to keep your own profile in check, but parents should expect a tantrum from kids being put on social network surveillance. That is, if they find out about it.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.