Media

YouTube’s updated analytics tool could be a game-changer

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YouTube has launched a new analytics tool that lets users see a variety of information about the videos uploaded to the service, the company announced today.

The new tool, which replaces YouTube’s Insight page, will provide video viewing data that’s more user friendly for the average person. (See a screenshot of the new YouTube Analytics dashboard embedded below). The new YouTube Analytics tool is also intended to help people grow their channel subscriptions and see exactly what’s getting a positive reaction from viewers.

The new analytics tool can be broken up into four essential portions: A quick overview of all viewing data, detailed reports of specific video data, an audience builder tool and an audience retention tool.

If you’ve got a low- (or no-) budget web series, these tools will be extremely effective for gauging the reaction of your viewing audience. The same can be said for news publications that don’t really focus on video, but upload videos on YouTube to compliment their reporting.

While it’s far too early to say for sure, the new YouTube Analytics tool seems to have the potential to transform the premium TV show business. Access to viewer data has been restricted to ratings firms like Nielsen, which charge networks a premium for access to the kind of reports that YouTube is now giving away for free.

YouTube said the new analytics tool will roll out to all users today. Let us know what you think of it in the comments below.

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