Facebook has acquired the location-sharing service Gowalla for an undisclosed sum, according to a report.
Facebook and Gowalla have not confirmed the deal yet, which was reported by CNNMoney, citing an unnamed source. According to the story, founder Josh Williams and all of Gowalla’s employees will moved to Facebook’s offices in Palo Alto, Calif.
The team will be assigned to work on Facebook’s Timeline feature, which launched at Facebook’s F8 conference. Timeline allows users to document their lives and see all of their most important photos, events, and other memories all in a single vertical page.
Other Facebook acquisitions include Beluga, Hot Potato, Drop.io, Snaput, and Digital Staircase. In most instances, the company is buying the companies not for their apps or technology, but to get access to talented engineers.
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.