Deals

HP acquires web-to-print company Hiflex to bolster its cloud imaging solutions

Meg Whitman

Meg WhitmanHP has acquired German print and cloud solutions company Hiflex for an undisclosed sum, the company announced today.

The buy isn’t too surprising if you’ve been paying attention to new HP CEO Meg Whitman’s comments over the past month. In mid-November, Whitman spoke about rebuilding the company’s financial position and acquisitions. She said: “No large acquisitions in 2012. Nothing the size of Autonomy, and maybe more like sub-$500 million.”

HP made the move to acquire major enterprise software player Autonomy for $10.3 billion in August, so the company is still digesting that deal. That acquisition was made under former HP CEO Leo Apotheker, who was ousted and replaced by Whitman.

Hiflex was founded in 1991 and is headquartered in Aachen, Germany. The company’s focus is on “web-to-print and management information systems solutions for printing services.” Hiflex also dabbles in cloud computing services that relate to imaging. The company said its users represent all areas of the graphics industry, including “commercial printing, periodicals, newspapers, labels and packaging.”

“HP wants to break the traditional barriers of how and where business customers print, making it easy for them to produce custom or personalized materials anywhere, anytime,” said Vyomesh Joshi, executive VP of HP’s Imaging and Printing Group, in a statement. “Hiflex’s technology provides a powerful platform to deliver on this goal as part of our overall cloud printing strategy.”

A promo video for Hiflex can be viewed below: