Mobile

Google goes to Hollywood with new mobile movie search experience

It’s almost that time of year when we take off from work to celebrate the holidays. Of course, year-after-year we quickly realize that we’re left with far too much time to spend with family, and so we take a trip down the street to see what’s playing at the local cinema.

Now Google is offering up its own escape route with an enhanced mobile movie search experience.

When you query movies or theater names on Google in your iOS or Android browser, you’ll get back a colorful and finger-friendly movie poster ribbon that’s designed to help you zero in on flick to see faster.

“For each movie, you’ll see the movie poster, a short summary, ratings and the nearest theaters and showtimes,” Google engineer Toshi Tajima explained. “Designed to help you quickly browse what’s playing in theaters now, this information instantly updates as you slide through the movie posters — no need to wait for a page to load or to use the back button,” he added.

Results even feature cast details, full film summaries, and, when available, movie trailers (though trailers do redirect and open in YouTube), which makes the whole experience remarkably similar to IMDb, albeit faster, a tad more convenient and tailored just for movies currently playing in nearby theaters.

Yes, we know you have plenty of movie-related applications to choose from on both Android and iPhone — Apple even has its own newly-introduced iTunes Movie Trailers app for this purpose — but we also know that many of you still start your movie queries on Google simply out of habit. So consider this an early Christmas gift from the GOOG.

[Image via David Gallagher/Flickr]


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