Market research firm comScore said that spending for the first 39 days of the November-December selling season were $24.6 billion. The most recent week ending Dec. 9 reached $5.9 billion, up 15 percent from the corresponding week a year ago.
Last week saw three days each exceeding $1 billion in sales. For the whole season, six days have exceeded $1 billion in sales, including the record-setting $1.25 billion for Cyber Monday on Nov. 28.
Commenting on the figures, comScore chairman Gian Fulgoni said, “These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity.”
He added, “As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.”
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