Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Facebook is a hub for many things such as looking at photos, updating friends and family on your life and stalking just about anyone. Since it’s September developer conference f8, Facebook has also become a go-to for media including music and news.
RootMusic, a company which created a Facebook application for musicians called BandPage, realized over 250 different artists have collectively seen over two billion likes through the social network. Facebook has become fertile grounds for musicians to promote themselves because of all the interactive features you can add to your band’s fan page. For instance, you can supplement your pages with different multimedia add-ons, users can share songs they are listening to and invite friends to listen along. Indeed, we’ve already listened to 1.5 billion songs on the social network alone.
Facebook itself has over 800 million active users to date, with 89 percent of top music artists using some form of Facebook application to promote their work. One of those top artists includes Rhianna, who found love and grew to be the most popular female artist on Facebook this year, with 47.5 million likes.
Fans who do visit Facebook for their musical fix generally check out the artist’s Facebook wall first, however. Applications, such as VEVO for music videos, follow afterward. Artists keep in touch with their fans through the wall, sending posts at least 1.6 times a day.
Check out the infographic for more on how bands and music artists are using the social network:
[Image based on a photo from 4elevenpix.]
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results