Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Google has created a Person Finder tool to help people in the Philippines locate missing persons after tropical storm “Sendong” devastated parts of the country late last week.
The death toll from Sendong has been reported to be over 900 and that number is expected to rise further as more floating bodies are discovered, according to the Sydney Morning Herald. The storm did not feature especially heavy winds, but the torrential rains created mudslides and horrific flash floods that caught people unaware.
Google’s Person Finder tool allows users to input names to either find a person or file a report for a missing person. The tool is in English and Filipino, and as of Monday afternoon 200 reports were filed. On top of helpful information, the tool also spotlights how to donate to the Red Cross in the Philippines online or through text messaging.
The search giant also created a user-generated Crisis Map dedicated to tracking typhoon Sendong. The Crisis Map can help users find various evacuation centers, donation drop-off points and updates from multiple relief agencies. The map above shows the current state of the Crisis Map as of Monday afternoon.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results