HBO has reached an agreement with cable-television providers Cablevision and Time Warner that will allow cable subscribers to access the HBO Go streaming video service, the companies announced today.
The HBO Go app grants paid HBO subscribers the ability to view the entire library of HBO content, which is composed of 1,400 TV episodes, documentaries and movies. HBO isn’t cannibalizing its current business since viewers must subscribe to a HBO package through a pre-existing cable or satellite provider, such as AT&T, Verizon or DirecTV. Now, Cablevision and Time Warner Cable can be added to that list. HBO Go launched about a year ago online. The company released a very successful mobile iOS app in May, which has been downloaded over 3 million times.
Subscribers from both cable companies have been requesting access to the HBO extended service for months. As part of the deal, those subscribers will also gain access to HBO’s sister service Cinemax’s MAX Go.
While Time Warner Cable subscribers will get access to HBO Go next month, Cablevision — which primarily serves residents in the New York metropolitan area — may have to wait a few months to give access to its subscribers.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.