Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Keas, a social game that promotes health and wellness within companies, received $6.5 million in funding on Tuesday. The second fundraising round was led by Atlas Venture and Ignition Partners.
Keas was developed by former Google Health leader Adam Bosworth to promote corporate wellness. It combines game play and socialization to motivate employees to adopt healthy lifestyles. Employees form teams and work together to complete three fitness and health goals each week. Goals range from taking the stairs and doing specific exercises to avoiding junk food and choosing nutritious lunches. Keas relies on peer accountability and rewards to keep people motivated: Employees keep each other in check to complete goals and they get prizes for their hard work.
“There are very basic, universal actions we can all take to turn things around: eat our vegetables, eat less, exercise more, and relieve stress,” Bosworth said in a press release. “The real problem is motivation, and that’s where Keas comes in. It’s Facebook meets Farmville: social, playful and an experience that employees can actually have fun with. That’s the secret sauce, and that’s why it works.”
Keas looks a lot like Facebook and acts like it, too. For instance, employees can post status updates, and they can comment on and “like” fellow employees’ statuses.
With this series B funding, Keas plans to grow the business, increase distribution and build up its sales and marketing departments. More than 60,000 employees from companies such as Pfizer and Salesforce have used Keas already, and the company want to keep those numbers growing.
Keas was founded in 2008 by Adam Bosworth and George Kassabgi and has raised $16.5 million in funding to date. The company is headquartered in San Francisco, Calif. and has around 30 employees.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results