Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
In its annual roundup of the most-watched videos of the year, YouTube paid homage to its greatest success stories: the out-of-the-blue surprise performers.
In 2011, YouTube “was once again doing what YouTube does best: giving people a global stage,” said a company spokesperson in an email to VentureBeat.
From Karmin’s cover of Chris Brown’s Look at Me Now (a wild success receiving rave reviews — err, comments) to Rebecca Black’s disastrous troll of a music video (which nonetheless propelled the hapless girl into Internet stardom, a sympathy shout-out from Lady Gaga and a Katy Perry video), the past year wasn’t so much a break from the norm as it was a celebration of YouTube’s most interesting premise, that of giving a voice to any goober with a webcam.
We won’t bore you by embedding all the most-watched videos of the year — we think we’ll all be better off for not hearing “Friday” ever again — but here are some hand-picked favorites.
Third Most-Watched Video of 2011: Jack Sparrow, ft. Michael Bolton
Thanks to Andy Samberg, we now know that the aging crooner is a huge cineophile.
Most-Watched Political Video: Zack Wahls Speaks About Family
During a public forum in the Iowa House of Representatives, one young man made a simple statement that resounded around the world. Wahls, who was raised by two women, gave same-sex marriage advocates fodder for positive discussions in a heated political climate.
Tenth Most-Watched Music Video: Katy Perry, Last Friday Night (T.G.I.F.)
This eighties movie-inspired clip features the adorkable Miss Perry and a slew of eighties period characters, from Kenny G to Debbie Gibson. Before the vid hit the ‘Tube, Perry tweeted, “I told someone about my new music video I just filmed & they responded with ‘Wow, that’s gonna break the Internet.'”
Most-Viewed Proposal Video: Greatest Marriage Proposal EVER!!!
Yeah, we’re losing our privacy megabyte by megabyte, but we’re also sharing heart-warming moments in one another’s lives. Here’s one man’s elaborate, “awww”-inspiring proposal to his bride-to-be.
Second Most-Watched Family Video: Telling my dad that I am gay – LIVE
As the military repealed Don’t Ask, Don’t Tell, gay and lesbian soldiers, sailors, Marines and airmen all over the globe were at liberty to speak openly about their orientation. The 21-year-old Randy Phillips had been anonymously posting videos to YouTube for five months leading up to the repeal. On September 20, he finally revealed himself to the world — and his father.
Tenth Most-Watched Video of 2011: Cat mom hugs baby kitten
Finally, we conclude this list with the thing that makes YouTube truly great: freakin’ cat videos, man.