Mobile

Motorola Mobility acquires SetJam, beefs up entertainment value

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Motorola is still picking up companies while under acquisition review with Google. Today the company purchased SetJam, a television and movie directory.

The acquisition will give Motorola hardware devices more command over the entertainment space.

“Motorola and SetJam share the vision of making content delivery, discovery, and consumption seamless across any screen, and as a world leader in video technology, Motorola will provide us with unprecedented levels of reach and distribution,” said Ryan Janssen, chief executive of SetJam, in an e-mail announcing the acquisition.

The company curates a television and movie database from content houses all over the Web including Amazon, iTunes, Netflix and Hulu. It then provides data to its customers through a suite of products aimed at helping that business capitalize on affiliate links or page views. For example, if a blog is focused on a particular television show, it can place these products on its site in the hopes that someone will click the link and purchase the episode being discussed.

These products include a Web widgets, where businesses can insert a box or in-text advertisement to provide readers or customers an easy way to buy entertainment (see image right). You can opt into SetJam’s XML Download, which downloads its entire television and movie database to your computer for you to play with. There is also a rest application programming interface for those who want to create their own entertainment widgets, and various customization opportunities.