Android devices more than doubled their typical activation rate over the Christmas weekend, with 3.7 million devices activated, according to Google’s Andy Rubin.
The holiday bump, while not surprising, is yet another reminder of Android’s unstoppable growth. Last week, Rubin revealed that Android had reached a new milestone of 700,000 daily activations. At this rate, it seems certain that Android will hit the magical 1 million daily activation milestone at some point this year.
We reported yesterday that both Android and iOS saw record-high activations during Christmas, reaching a massive 6.8 million activations between the two platforms. While many of those activations derived from smartphones, the Apple’s iPad and Amazon’s Kindle Fire likely accounted for much of the tablet activations.
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.