Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
This holiday shopping season produced winners and losers for retailers, the entertainment industry and restaurants. Some companies — including Amazon and Walmart — recorded high sales numbers and increased customer satisfaction. Others didn’t fare as well.
With record-high Cyber Monday and Black Friday sales, online retailers came out as winners this year. The music industry, especially because of the sales of holiday music, had a strong season as well. Given that many people flock to the movies for Christmas, its no surprise that box office sales were up more than 60 percent for the Christmas weekend. And smartphones had a fabulous holiday season too because of a 140 percent increase in iPhone and Android activations.
But not every company benefited from the holiday season. According to Reuters, Sears’ and Kmart’s sales are down 5 percent from this time last year. Sears Corporation owns both retailers and announced Wednesday that it will be closing many Kmart and Sears stores next year. Kmart was hit hardest in its electronics department, which faces stiff competition from Walmart and Target. Sears is suffering from empty stores and lower quality shopping experiences.
For most businesses, this year’s sales figures for the holidays were strong. But for stores that entered the fourth quarter struggling to stay strong in the marketplace, this shopping season didn’t offer much help. For more stats on the holiday winners and losers, check out the infographic below.
[Infographic via FastUpFront]
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results