Well, that was unexpected.
A choir came out and started singing a few tweets during Microsoft CEO Steve Ballmer’s keynote at the Consumer Electronics Show today.
You could call it an ode to CES from Microsoft, since this will be the last CES where the software giant will have a major presence. It’s certainly an interesting way for Microsoft to pimp some favorable tweets about its products.
Our favorite: “Somebody call Eddie Murphy and Arsenio Hall. #Nokia Lumia 900 is #comingtoamerica and it’s a phone fit for a prince.”
For those not well-versed in pop-culture, that’s a reference to Eddie Murphy’s 1988 classic movie Coming to America, in which Murphy stars as an African prince trying to find love in America. That’s not too different from the Lumia 900, a device from a foreign company that desperately needs love from American consumers.
Or maybe we’re just tired from endless CES keynotes.
Video by VentureBeat’s Chris Peri
For more news out of this week’s Consumer Electronics Show, be sure to check out VentureBeat’s live coverage from CES 2012.