Foursquare gets meatier with addition of 13M menu items

Delivering on its promise to make the real world easier to use, location-sharing startup Foursquare has added the menus of nearly 250,000 U.S. restaurants to its service today.

The new menu feature, powered by SinglePlatform, provides members with a detailed look at more than 13 million menu items offered at restaurants, with caloric information and pricing available for some locations.

Menus can be found on the web and at the company’s mobile site – but not yet inside the mobile apps.

Foursquare, the startup that popularized the place check-in, is in the midst of a rebranding initiative to become better known as your one-stop-shop for location-based content. The startup has more than 15 million members who’ve checked in at venues a total of 1.5 billion times to date. Foursquare is using that data to make intelligent recommendations, via the Explore feature, on where people can go to eat, drink and be merry at any given time.

With the addition of menus, Foursquare has taken a far less scientific route to add even more practical, everyday purpose to the experience, especially for the passive person who’d prefer to consume information rather than share it. Menus might even keep people from navigating over to competitor Yelp for more venue details (Yelp listings don’t yet include full menus).

Of course, we’d love to have our cake and eat it too. That is, we’d like have menu items associated with related Foursquare tips and vice versa. Now that would be nifty.

[Image via bradleygee/Flickr]


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