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Alice.com, an e-commerce platform exclusively for household goods, announced today it has received $3.6 million in funding from private Spanish investors.
Alice.com is a platform that lets companies sell toilet paper, laundry detergent and everything else your house needs directly to you. Companies such as Proctor & Gamble, BIC, and 3M partner with Alice.com to sell their products on the site and can offer lower prices than they can at retail. Alice.com also offers auto-shipments of household goods you use frequently — think paper towels, toothpaste, and soap. Shipping costs are always free, and the site offers instant coupons from manufacturers.
Alice.com, which launched in June 2009, has gained popularity for being a simple marketplace for household goods, especially for those who can’t remember to pick up household essentials before they run out. Unlike its competitors — which include Amazon and Drugstore.com — Alice.com relies on ad revenue and fees it charges manufacturers to make money, which keeps costs lower than other sites. The company handles the order and shipping processes for the manufacturer but doesn’t take a cut of the sale. Alice.com also has an iPhone app for on-the-go shopping.
“We are excited to use this generous round of funding to further enhance our customer offerings and continue driving significant company momentum,” chief executive and co-founder Brian Wiegand (pictured right) told VentureBeat. “We are very proud of our dedication to our customers and CPG brands and thankful to all of the groups of prominent individual investors who believe in the importance and impact of the convenience, affordability and ease of use Alice.com brings to its valued customers.”
Co-founders Brian Wiegand and Mark McGuire sold social shopping company Jellyfish to Microsoft for $50 million in 2007 before working on Alice.com.
Alice.com recently merged with Spanish company Koto.com and has launched a new site for the European consumer market. The company has raised $18.2 million to date from DaneVest Tech Fund, Kegonsa Capital Partners, and private investors. The company is headquartered in Middleton, Wisconsin.