Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
The Article 29 Working Party, an independent European body focused on data protection, said it wants Google to halt the new policy to give it more time to examine the changes.
Google has defended the privacy changes by saying it is an effort to simplify, not take advantage of its users. “We’re making things simpler and we’re trying to be upfront about it. Period,” said Google’s policy manager Betsy Masiello in a recent blog post.
The European Commission and U.S. regulators have also had their eyes on Google due to antitrust concerns since at least June 2011. Then Google exacerbated those concerns by introducing Search Plus Your World, which integrates Google+ social results into basic searches.
Despite regulator concern, Google’s big privacy change will likely take effect on March. You can login to http://www.google.com/dashboard to see most of the data Google has accumulated on you. It does not include everything, however, such as server logs, cookies, and key advertising data.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results