Buried in Facebook’s 21,890 word registration statement with the U.S. Securities and Exchange Commission are a ton of new facts about the social media company. Since there’s a larger-than-usual amount of buzz surrounding Facebook’s upcoming initial public offering, one of the best ways to cut through the noise is to look at the numbers.
The revenue, growth rates, and user numbers will be scrutinized by potential investors deciding if Facebook stock is a sound investment. What’s the potential for growth? How is it making money? What are the risks? Here are some key takeaways from the S-1 filing.
Adding machine thumbnail via ShutterStock
Facebook infrographic by Statista
VentureBeat and marketing technology analyst David Raab are working on a new Marketing Automation usage and ROI study
. If you currently use a marketing automation system, help us out by answering the survey.
If you do, we'll share the resulting data with you.