Deals

Ad startup Marin Software takes a late-stage $30M

marin funding

Marin Software, a San Franisco startup focusing on online advertising, has just announced a $30 million round of venture funding.

This is the company’s sixth round of funding in as many years.

Marin offers an all-in-one platform for managing display, search, social, and mobile marketing.

It mainly focuses on clients spending $100,000 or more monthly on online media buys. Altogether, this adds up to around 1,500 clients pumping $3.5 billion through Marin’s system each year.

The round was led by Asian firm Temasek along with SAP Ventures, with participation from Benchmark Capital, Crosslink Capital, DAG Ventures, and Triangle Peak Partners. Salesforce’s president of worldwide sales Frank van Veenendaal is also joining the Marin board.

“I am pleased to welcome Temasek and SAP Ventures as investors in Marin Software,” said Marin founder Christopher Lien in a release.

“Temasek brings unrivalled experience and capabilities in Asian and emerging markets, which will benefit Marin’s international development. Support from SAP Ventures and relationships with the SAP global ecosystem will further accelerate Marin’s growth around the world.”

Temasek’s $193 billion portfolio is currently concentrated in Singapore. Marin Software hopes its partnership with the firm will help its growth in Asian and other emerging markets.

To date, the startup has raised more than $80 million in venture capital since its 2006 founding. This $30 million round will be used on product development, customer service, and further global expansion.

Last year, the company took $16 million to grow its search ad tools, and it raised $11.2 million in 2010, funding which was instrumental in expanding its ad offerings to Facebook’s social advertising and marketing.