In the wake of Facebook’s implementation of Actions, a new way for third-party applications to get their data into your Timeline, many apps are seeing staggering new growth stats.
Already-popular traffic hounds such as Pinterest, Fab.com, Foodspotting, Pose, and several others are reporting increases in new visitors, new signups, and the time each user spends on the site, all in direct relation to their Facebook Actions.
As a brief refresher, Actions allow apps to publish more detailed information to your Facebook Timeline. Instead of showing that you “Liked” a page or commented on activity, your Timeline might show that you listened to a song, tried a new restaurant dish, or bought an article of clothing. These actions give your friends (and big brands and advertisers) a much more accurate picture of your interests, the things you have, the things you want, and the decisions you’re likely to make in the future.
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And since the actions are a lot more interesting and colorful than a simple “Like,” they’re driving curious new eyeballs to the lifestyle apps in question.
For example, Pinterest launched its Actions-packed Timeline tools around a month ago. Since then, the number of Facebook users navigating over to Pinterest has grown by more than 60 percent each day.
Team members from fashion app Pose said they’ve seen daily Internet and mobile signups increase five-times over since they launched Timeline Actions. And design-focused e-commerce site Fab.com has experienced a 50 percent increase in traffic from Facebook since its own Timeline Actions integration.
On the arts and entertainment side of things, art-discovery site Artfinder has experienced a 60 percent jump in time spent on the site by new visitors coming from Facebook.
Food apps Foodspotting and Foodily are also seeing growth directly related to Facebook Actions. Foodspotting, which lets users share the dishes they tried and loved in sweet summaries in the Timeline, saw a threefold increase in visits and activities shared on Facebook. Food and recipe site Foodily saw a fourfold increase in new users.
“These apps have a few things in common,” wrote a Facebook spokesperson in a statement to VentureBeat.
“They’re built around something people care about and identify with, they enable people to share things they want their friends to see, and they provide easy ways to control the social experience.”
VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.