If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Research in Motion’s mobile devices, the PlayBook tablet included, are teetering on the brink of irrelevancy — at least that’s the position video streaming service Netflix is taking.
The company confirmed Thursday that it has no plans to release an application for BlackBerry devices.
“We don’t have any current plans to support Blackberry devices, including [sic] Playbook,” Netflix tweeted via its Twitter customer service account. The tweet was a response to Twitter user Jon Ronison’s request for an application for PlayBook.
Despite a significant upgrade to the PlayBook OS, RIM, a company hoping to correct a downward spiral with a new CEO, has not yet provided Netflix with reason enough to warrant the development of an application for its under-performing tablet or other BlackBerry devices. Netflix applications, meanwhile, are available for iOS and Android devices, and accessible on most gaming consoles.
The decision serves as yet another to blow to RIM, which continues to lose market share to Apple and Google with each passing month.
But all hope is not lost. “Generally we want to be on every screen that’s relevant to you,” Netflix tweeted Friday, attempting to save face with disgruntled customers. “While we don’t support Blackberry today, our plans can change.”
Photo credit: Hacking Netflix/Flickr
VentureBeat is holding its second annual Mobile Summit this April 2-3 in Sausalito, Calif. The invitation-only event will debate the five key business and technology challenges facing the mobile industry today, and participants — 180 mobile executives, investors, and policymakers — will develop concrete, actionable solutions that will shape the future of the mobile industry. You can find out more at our Mobile Summit site.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results