Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
A senior Intel executive confirmed an earlier report that the company’s code-named Ivy Bridge laptop microprocessor will be delayed from the spring until June.
Sean Maloney, executive vice president of Intel, said in an interview with the Financial Times that the 22-nanometer microprocessor will not ship in April as had been expected by analysts and computer makers.
DigiTimes reported on Feb. 16 that Intel had told computer makers to expect a delay in initial shipments of the processors, which will be used in Ultrabook laptops, which are thin and light high-performance machines that resemble Apple’s MacBook Air. Ten days ago, Intel declined comment, saying that Ivy Bridge was “on track for our spring 2012 launch, in line with previous guidance.”
It’s not clear why Intel waited this long to publicly confirm what computer makers had already been told. But Intel had never given a precise date for the mass shipments except to say spring. It’s quite a stretch to say that June shipments amount to a spring launch.
“I think maybe it’s June now,” said Maloney to the Financial Times.
Intel plans a huge marketing campaign around Ultrabooks, but DigiTimes said that Intel will only ship a small volume of the processors in early April and mass shipments are not expected to occur until after June.
One of the reasons, DigiTimes said, is that the weaker economy has slowed demand for notebook computers, leaving computer makers with excess Sandy Bridge processors. The delay of the mass shipments will help minimize the impact on computer makers with big inventories.
Ivy Bridge is the successor to Intel’s Sandy Bridge family of chips, and it could be used in a wide variety of computers from laptops to servers. [Update: An Intel spokesman said that there has been no change to the guidance that Intel will launch the chips in the spring. A source familiar with the matter says that the delay will likely be a few weeks, but not 8 to 10 weeks as reported by others. ]
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results