Mobile

LG targets deal seekers, 3D fans, and giant hands at Mobile World Congress

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Is LG’s new Optimus 4X HD quad-core flagship phone not your style? You’ll have many more options to choose from this year by the Korean manufacturer, judging from its showing today at the Mobile World Congress.

The company unveiled its new L-Style series of Android phones, which target the more deal-savvy mid-range market, as well as an updated 3D phone, the Optimus 3D Max. LG also shows off the Optimus Vu, a 5-inch behemoth that will go toe-to-toe with Samsung’s Galaxy Note.

Unlike HTC, which is now focusing on creating a handful of high-quality Android phones, LG isn’t afraid of flooding the market with several models, hoping for one to catch on. It’s a strategy employed by other Android manufacturers, but at this point it doesn’t seem like the smartest idea (unless you’re consistently releasing stuff people actually want).

The L-Style series includes the L3, L5, and L7 (pictured above), which rank in order from lowest-end to highest. The L3 sports a 800 megahertz processor, puny 3.2-inch display, and runs Android 2.3. The L5 ups the ante with a large 4-inch screen and Android 4.0, but it’s still stuck with an 800Mhz CPU. The L7 offers an even bigger display at 4.3-inches, Android 4.0, and a 1 gigahertz processor. All of the phones boast a thin and striking new design.

For some reason, LG still hasn’t taken the hint that nobody wants a 3D phone. The Optimus 3D Max seems like a slight upgrade to its predecessor, with a brighter 4.3-inch display and wider 3D viewing angle. But it’s still stuck with Android 2.3, which makes the phone seem especially useless by this point.

And then there’s the Optimus Vu (pictured below). It sports a 5-inch screen, much like Samsung’s Galaxy Note, but it’s also presented in an awkward 4 by 3 aspect ratio. That means it feels even bigger in your hand than the Galaxy Note, since the Vu is more on the squarish side. LG has also equipped it with basic range of stylus options — don’t expect the Wacom technology powering the Galaxy Note’s stylus here.

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