NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Google’s incredibly popular Android mobile operating system is now seeing more than 850,000 phone activations every day, writes Google Senior VP Andy Rubin on a company blog today.
“Each and every day, we are humbled by the trajectory of Android and our partners,” Rubin wrote. “With a year-on-year growth rate of more than 250%, 850,000 new Android devices are activated each day, jetting the total number of Android devices around the world past 300 million. These numbers are a testament to the break-neck speed of innovation that defines the Android ecosystem.”
Android has seen so much success because of its open-source nature and its use by various manufacturers including Samsung, Motorola, HTC, and LG. With worldwide availability and ubiquity, the platform is easily the largest in the world, with Apple’s iOS, Nokia’s Symbian OS, the BlackBerry OS, and Microsoft’s Windows Phone firmly behind it in penetration. NDP interestingly pointed out in its latest smartphone report that first-time phone buyers overwhelmingly choose an Android phone over Apple’s iPhone, with 57 percent for Android and 34 percent for iPhone.
On top of Rubin’s figure on how many devices are being activated daily, he also added that the Android Market has crossed the 450,000 app mark. A year ago, that number was sitting 150,000 apps, which indicates staggering application usage and growth. The Android Market is now seeing more than a billion app downloads each month.
Do you think Android’s growth and dominance is sustainable?
Android love photo: Lai Ryanne/Flickr