We’re not just using Twitter as a easy excuse to pontificate about current events. As Reuters points out, big growth in social media engagement is one of the key metrics the show’s producers will trot out when they’re selling advertisements for next year’s broadcast.
So if talk on Twitter translates to cold hard dollars, how does the Academy stack up? Social TV outfit Bluefin Labs counted 3.4 million #oscar related tweets, up three fold from the 966,000 they counted in 2011. Meryll Streep’s big win and J. Lo’s plunging neckline were the hot topics to chat about.
But while all that sounds good, it pales a little when you compare it to the Grammys, which managed to pull in 13 million tweets and an astounding 2,300 percent growth year over year. The Superbowl clocked in at around 12 million tweets, with more than 500 percent growth.
Breaking down these numbers is the bread and butter for firms like Bluefin, Trendrr, Getglue and Social Guide. How well this fledgling field works is still up for debate. But Twitter analysis did a pretty great job predicting the winners, nailing best picture, actress, and coming within a margin of error for best actor.
VB’s research team is studying web-personalization... Chime in here, and we’ll share the results.