Apple’s popular iOS App Store has now topped 25 billion downloads, a sign that mobile device owners are still hungry for well-built native applications.
On Apple’s site, the company has highlighted the achievement with a page that says: “A billion thanks. 25 times over.” The company had been promoting a contest where the person who broke the new milestone would win a $10,000 iTunes gift card. The milestone was broken some time in the past few days. Apple held a similar contest in Jan. 2011 when the company hit 10 billion App Store downloads.
While there have been persistent arguments about how well native mobile applications would fare against surging HTML5 development, at least when it comes to Apple, consumers are still plainly in love with native apps. Social networking apps like Facebook, Pinterest, and Twitter are especially popular for iOS, as well as casual games like Angry Birds, Cut the Rope, Fruit Ninja, and Where’s My Water?.
What apps for the App Store have you been enjoying most lately?
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.