Pass the CRM: Posiq lets restaurants track what you eat (exclusive)

Posiq, a customer relationship manager for restaurants, launched its first product Monday.

Over the last few years, Salesforce has made CRMs popular for more than just the sales industry. Posiq is hoping to bring a customer relationship management platform to the restaurant industry with its point-of-sale integrated CRM.

“Businesses get data to see their customers spending habits and see how marketing efforts are paying off,” Posiq chief executive Richard Onyon told VentureBeat in an interview. “Posiq delivers reports to restaurants to tell them how business is doing, which marketing efforts are affective, and helps them analyze offers to see what’s working.”

Instead of focusing on sales leads like Salesforce, Posiq aims to help restaurants draw more customers in and keep them coming back. Posiq can help restaurants develop marketing strategies, promote coupons and offers through print and online marketing, and track how well the marketing efforts worked with analytics.

For example, restaurant owners can create a LivingSocial deal, then track how many people purchased the deal, how many redeem the deal, and how many of those customers visit the restaurant again. Posiq can also create text-message based deals for customer who don’t want to use a third-party service. The system works with several major point of sale systems that restaurants use to process sales.

Once you use a deal at a restaurant using Posiq, the restaurant can track what you’ve eaten, how many times you come back, and what you order consistently. While the information tracking might make you feel queasy, according to Onyon only your phone number is stored unless you provide the CRM with more personal information, such as your birthday or gender. Posiq also acts as a governor for restaurants to prevent them from blasting your phone with unwanted offers.

“Our model is to give restaurants the customer data to grow their business and all the data belongs to restaurant, isn’t ours,” said Onyon, “People want that old-fashioned feeling that restaurant owners to know them, our software helps that happen.”

The biggest competitor for Posiq now is Facebook’s recently announced Offers, which Onyon acknowledges will make deals much more social. Though, he’s quick to point out that Facebook Offers sends an email to you to redeem a deal, where as Posiq is entirely mobile-based. However, Facebook Offers will likely gain much faster traction for consumers given the social network’s massive user base and the familiarity that brands have with its marketing features.

Posiq was founded in 2010 and has been operating in stealth until now. The company is currently seeking seed funding from venture capital firms.

0 comments