Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Next time you check in to a coffee shop on Foursquare, the store manager might check your Twitter profile, look at your Facebook profile, and send a coupon your way via email.
The only reason this isn’t happening now is that it’s difficult to integrate data about these social networks, and for most restaurant and cafe operators, it’s a time-consuming distraction.
Own, a next-generation point-of-sale service provider, is adding social media integration to its service, which might make the process simpler for store managers.
Own offers its clients a customized Android tablet that acts as a point-of-sale device (replacing the old cash register) and integrates with a back-end, cloud-based service Own provides. That service gives store operators real-time information about sales at each Own “terminal,” aggregating everything into a dashboard that lets them keep an eye on the business from afar. Now, that dashboard will include integration with Twitter, Facebook, and Foursquare, enabling them to keep an eye on social media chatter alongside their sales data, as shown in the screenshot above.
The social media integration “shows the people behind the numbers,” said Own CEO Verdi Erul Ergün in an interview with VentureBeat.
Own is still in its beta-testing phase, with about 65 trial accounts using the service. It has processed over $2 million in transactions since its launch in October.
Own, based in San Francisco, employs about 20 people. It has received funding from Detroit Venture Partners and other investors. The company was founded in 2009, and launched in September, 2011.
Screenshot courtesy Own.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results