NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!
As the owner of an iPhone 4S and a New Yorker who travels around town every day, I’m constantly worried about my phone breaking in an accident or getting stolen. I bought Applecare+ the day I got the phone, but even that better-than-average warranty doesn’t cover theft or loss.
Enter the just-launched Protect Your Bubble, a company selling gadget insurance in an age where people carry around some of the most expensive items they own at all times. With individual policies for smartphones, tablets, laptops, cameras, and more, the company aims to give paranoid folks like me a little peace of mind.
“This is about protecting what’s important in your life,” Steven Ebbett, Director of Protect Your Bubble, told VentureBeat. “We’re trying to educate consumers about the value of what’s in their hands. Replacing a lost iPhone is extremely expensive and many consumers don’t realize just how costly it is.”
Protect Your Bubble has been operating in the U.K. since late 2008, and it currently insures 400,000 people with its finely-tuned policies. The company covers just about any gadget you can think of, while also offering coverage for pets and travel. On the gadget side, the company has set up different policy pricing based on how people use their gadgets and the likelihood of it getting lost. An iPhone 4S, for example, runs $8 per month while a digital camera costs $3 a month.
While speaking with Ebbett, I pointed out that many home and renter’s insurance policies could take care of a phone, camera, tablet or laptop that has been broken or stolen. Ebbett responded by saying that if you are not at home and say, forgot your phone at a bar, the insurance policy isn’t going to cover your loss.
Another thing Ebbett added: Traditional insurance providers are awfully slow to fill claims and it could take weeks to get a new phone. Upon filing your claim, Protect Your Bubble will replace your stolen phone the next day. Since our phones are so frighteningly important to us, having next-day replacement available probably would comfort some people.
The service, as of today, is available to anyone the U.S. It might seem like a hassle, but hey, when you drop your Samsung Galaxy Nexus in the toilet or your Nikon DSLR gets smacked against a cobblestone while getting that perfect shot of the running of the bulls, you’d be glad to have it.
Would you consider getting gadget insurance on your smartphone, camera, or laptop?
Phone being stolen photo: Adrian Britton/Shutterstock
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!