Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
We’ve reported on how Jack Dorsey has been able to fulfill his lifelong love affair with dispatch systems by having credit card readers from his company, Square, installed in the back of 30 NYC taxi cabs. It’s part of a pilot program the city hopes will drive down fees. Today the company showed off its new custom design for NY cabbies: an iPad encased in black metal with a vertical slot for swiping credit cards. You can see it above.
Dorsey’s emphasis on design and maniacal work ethic have some people comparing him to a young Steve Jobs. The Square taxi tablet and reader is certainly easy on the eyes. Whether it can delight riders, satisfy drivers, and survive the Big Apple’s byzantine governmental bureaucracy remains to be seen.