Mobile

Square rolls out sleek new design for credit card readers in NYC taxi cabs

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

We’ve reported on how Jack Dorsey has been able to fulfill his lifelong love affair with dispatch systems by having credit card readers from his company, Square, installed in the back of 30 NYC taxi cabs. It’s part of a pilot program the city hopes will drive down fees. Today the company showed off its new custom design for NY cabbies: an iPad encased in black metal with a vertical slot for swiping credit cards. You can see it above.

Dorsey’s emphasis on design and maniacal work ethic have some people comparing him to a young Steve Jobs. The Square taxi tablet and reader is certainly easy on the eyes. Whether it can delight riders, satisfy drivers, and survive the Big Apple’s byzantine governmental bureaucracy remains to be seen.