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CNN will reportedly buy social media blog Mashable for more than $200 million, according to Reuters blogger Felix Salmon.
Salmon said that a source told him that CNN will announce the deal on Tuesday. We are checking with Mashable for confirmation but are unable to confirm anything at the moment. If true, it would be the latest marriage of old and new media in a changing landscape of internet news.
The deal price is a big one, considering that Mashable was founded by Pete Cashmore from his home in Aberdeen, Scotland in July 2005. The company now has dozens of writers and has more than 50 million monthly page views. Cashmore himself has 2.7 million followers on Twitter.
For some perspective, TechCrunch, a competing tech blog, sold to AOL last year for less than $30 million. AOL also purchased the Huffington post last year, paying $315 million.
Cashmore won the World Economic Forum’s Young Global Leaders award last year.
[Photo credit: Mashable]
This story originally appeared on seonix.org.