Netflix announced today that TEDTalks are being added to its library of streaming content.
TED is a conference that takes place all around the world, known for attracting speakers who give thought-provoking, big-picture speeches about a range of subjects. The motto of the conference is, “Ideas Worth Spreading” and talks run anywhere from three minutes to a half hour, hopefully packed with insight. Netflix is aggregating these talks into two and a half hour segments called TEDTalk Shows, and divvying them up into 14 different categories, such as space, beauty, and sex.
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As The Next Web points out, TED is an expensive conference to go to. It can run $7,500 to see the talks in person, and unless you live in Long Beach, Calif., you’re going to pay travel expenses as well. A streaming instant-video subscription with Netflix, on the other hand, costs $7.99 a month. The TEDTalks Shows are available to Netflix customers in the U.S., UK, Canada, Latin America, and Ireland.
The announcement came soon after Amazon announced a new partnership with the Discovery Channel for its own streaming service. Amazon has quickly turned itself into a Netflix competitor, offering streaming content through Prime Instant Video. The model is slightly different from Netflix, as Amazon Prime costs $79 a year for the program which also offers perks within its broader e-commerce website (such as free 2-day shipping). But the company faces similar challenges to Netflix in creating production-studio partnerships.
The secured deal with Discovery boosted Amazon’s total video offerings count to 17,000. Netflix, which is having a harder time keeping partnerships, is still fighting at 13,855 titles, according to Instant Watcher.
Check out the video below. It isn’t actually a TED talk, but was posted on the TED website, and is an example of the awesomeness that is TED: