Salesforce unveiled a new content management system for the technologically un-savvy today, called Site.com. It showed the system off at its Cloudforce Social Enterprise Tour event in San Francisco.
“The social mobile revolution increased expectations from customers for fresh content on company’s websites, Facebook pages, and mobile pages,” Salesforce senior vice president of platform operations Michael Rosenbaum told VentureBeat. “Many content management systems were designed 10 years ago; we’re replacing them with a CMS that can push content out to different sites easily.”
Site.com is based in the cloud and can be used to build custom websites, hosted by Salesforce, that also connect with social media services. The service is designed so that anyone, even people who don’t understand website code, can pick a template, drag and drop content, and publish a website.
In keeping with Cloudforce’s theme of “social enterprise”, Site.com makes maintaining a social presence easier for companies that don’t have the skills to build websites themselves. Site.com offers templates that look the same across mobile sites, Facebook pages, and a company’s main website. Marketers and others who don’t have the slightest clue how to write code, but can use drag and drop controls, can build a custom website that sends content directly to Facebook.
Also, because Salesforce is so interconnected, marketers can also pull in all the data from Salesforce’s other services to add content to the website. Once the content is published to a website, it can be pushed out to other social networks. For example, you can create a careers page that is populated by job listing data stored in Salesforce. It will cost you $1,500 per month for a website created with Site.com, an extra $125 monthly for each publisher, and $20 monthly for each contributor user you set up.
Site.com competes with other popular content management systems, such as WordPress and Sitefinity, that many companies use to build and host their sites. In addition, many companies choose to build their own website from scratch and not bother with content management systems.
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