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Kaptur, a photo-centric startup out of New York, will collect all the photos taken of your special event that your friends and family have uploaded to Facebook, so you can see them in one place. The company just announced it has raised $2 million in its first round of institutional funding.
If you’ve been to a wedding in the last 15 years, you probably saw disposable cameras on each table so guests could take pictures that the happy couple would later develop. In this iPhone-and-Instagram-filled world, that practice is becoming outdated, and people are just snapping pictures to put on Facebook or Twitter. Kaptur is hoping to wrangle all those digital pictures together so you can hold onto them forever, just like the days of printed photos.
Kaptur’s president Tejpaul Bhatia got the idea for the company after his own wedding. He and his wife were frustrated that pictures and videos of their celebration were scattered across Facebook, Twitter, Flickr, and YouTube. Along with Kaptur’s now chief technical officer Vikash Mishra, Bhatia decided to build an algorithm to search Facebook to find pictures that his friends had shared and wound up finding 4,000 pictures of his wedding, most of which he hadn’t seen before.
Bhatia and Mishra decided to turn the idea into a business and launched Kaptur in 2011. The service works as a Facebook app and collects photos, videos, and statuses that correspond to a special event, such as a wedding, baby shower, or vacation. Once you connect your Facebook account, you can view all of your friends’ photos. Kaptur uses Facebook album names, photo captions, and people tags to collect pictures that relate to one specific event. When you click on individual pictures, Kaptur uses its algorithm to search for similar photos and create your Kaptur album, which can be edited and shared. I was able to go into my boyfriend’s “tagged pictures” album, click on one specific image and find the all the photos from a party we both attended.
Similar products are out there, focused on creating group albums and collecting pictures. DropEvent, for example, lets you create an event-specific group album where you friends and family can upload pictures they take. Hipstamatic Disposable is a more quirky concept with a similar idea to Kaptur. The iPhone app creates a digital disposable camera roll that can be shared among friends once the roll is complete.
Kaptur will use its funding to market the company in the wedding industry and develop mobile applications.
Kaptur was founded in 2011 and is based in Manhattan. Angel investors Archie Cox, Deb Meijer, John Quigley, and Prakash Mishra, and investment firm Green Hat Partners participated in this funding round. The company has eight employees.