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The latest original program to hit YouTube is a new live comedy show from entertainment studio My Damn Channel, the companies announced today.
The new live comedy show, My Damn Channel Live, is a first for YouTube. It’s also part of the video site’s strategy for boosting the amount of premium original videos available on its site — and making it more than just a place to watch funny cat videos and viral content. YouTube committed $100 million on channel partnerships back in October 2011 to ensure that this strategy succeeds. YouTube channel partners previously debuted a number of original shows, including news programs from Reuters and original sports programming from Bleacher Report.
The new live show will be hosted by actress/comedian Beth Hoyt and air Monday through Friday at 4 p.m. ET. The show’s length will be consistent with the attention spans of the internet age — running 10 minutes each, except for a half-hour show on Wednesday. The entertainment studio said it’s attempting to bring the late-night talk show element to its audience, featuring interviews, celebrity guests and funny skits. The new live show will also air clips from over 30 original web comedy shows under the My Damn Channel banner.
The new show will premiere next week, expanding My Damn Channel’s presence on YouTube, which began back in 2007.
Screenshot of Beth Hoyt via My Damn Channel/YouTube; Source via THR