New research out today from Google finds that even when a brand is ranked number one for search on an organic basis, they can get 50% more clicks on average by paying up for an accompanying ad.
The report is a follow-up to research from the same team that came out last July showing that paid search advertising didn’t cannibalize the benefits a company got through great SEO, and in fact drove an 89% increase in incremental traffic.
Research from Google showing it helps to buy more ads doesn’t seem like the most objective data in the world, but it seems to have struck a nerve with a marketing industry that has long preached the gospel of search engine optimization.
A helpful breakdown from Google below. Hat tip to Phin Barnes for the headline.