OffBeat

Turn your tweets into toilet paper with the new startup, Shitter

What if you could take all those tweets you blast out during the day and ruminate on them in a place where your mind is free to wander and relax. Introducing Shitter, a new startup that, for just $35, will turn your tweet stream into four rolls of toilet paper. The homepage tagline reads, “Social media has never been so disposable.”

The site is credited to a team of four developers who live in New York and Sydney. They call themselves Collector’s Edition, a new-breed entertainment company that seems to craft clever web sites and services. Previously, the group launched a site dedicated to explaining the meaning of the word “Mate” (a Down Under version of the seminal “dude” commercials).

This product gives a whole new meaning to the term “data exhaust”.

“Obviously this is fairly tongue in cheek, but we’re reasonably pleased we monetized Twitter in a way that avoided advertising,” said founder David Gillespie (Are you listening Dick Costolo?). “We all have other jobs, though would obviously like to make it a full-time thing. As you saw, The Meaning Of Mate was the first thing CE did, now this. The direction is still settling, but I think there’s some kind of course to chart around just trying to entertain people. I don’t know where the revenue is, it may very well wind up needing to be funded by brands when the right project comes along. I can’t imagine Kleenex having put their name to Shitter though!”

Update: This thing is spreading faster than Montezuma’s revenge. Prolific angel investor and StockTwits founder Howard Lindzon just declared he wants to invest, on Twitter.

When you really think about it, $35 is cheap for a product that’s nearly perfect performance art in its simultaneous embrace and mocking of our social-media obsessed world.

We caught wind of Shitter first through Tweetdeck, but the always spot on @CBM reached out to say The Next Web got the exclusive.

Photo credit: fredarmitage/Flickr

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