If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Siri is such a sad disappointment to some iPhone 4S buyers that the voice-activated virtual assistant now finds herself a defendant in yet another class action suit.
Tuesday, plaintiff David Jones filed suit against Apple in a Los Angeles U.S. District Court for spreading “false and deceptive representations” of Siri’s skill-set, as first reported by the Los Angeles Times.
“Apple’s deceptive commercials diverge greatly from the actual functionality and operation of the Siri feature as experienced by Plaintiff and fellow consumers,” the suit argues. “For example, in many of Apple’s television commercials, consumers are shown using Siri to make appointments, find restaurants, and even to learn the guitar chords to classic rock songs. In its advertisements, Apple depicts these tasks as easily accomplished ‘just by asking’ Siri.”
Alas, for Jones, these tasks were not as easy as he had envisioned. The suit is asking for damages, in the form of monetary compensation of course, for Jones and fellow deceived iPhone 4S owners.
Siri, not the perfect assistant by any means, is labeled as a beta offering by Apple and has received mixed reviews from her millions of masters. A small 55 percent majority are happy with her virtual assistance, according to a third-party survey, but few are using the feature to its advertised potential.
Like Jones, Frank M. Fazio felt so slighted by Siri that he filed a class action complaint against Apple, making Siri the scapegoat in two lawsuits against Apple’s iPhone money-making machine (read: obvious target).
I asked Siri why she was so disappointing, but the topic was of zero interest to her. “We were talking about you, not me,” Siri told me.
Photo credit: willsan/Flickr
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results