NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Consumer Reports counted Apple’s new iPad among the top of the list for tablets, despite its earlier concerns of the devices generating excessive heat.
The non-profit group, which reviews a variety of products to protect consumer interest, initially caused some doubt among would-be buyers after discovering that the new iPad reached 116 degrees Fahrenheit when running a process-intensive application longer than 45 minutes. (For instance, an iPad game played with full brightness for an hour could make your hands quite toasty.)
Consumer Reports praised Apple’s third-generation iPad for its 5-megapixel camera, 8-hour battery life, and 4G connectivity. Of course the biggest selling point of the new iPad, the group found, was its high-resolution Retina Display. The 2048 by 1536 pixel-dense display gives you much richer colors, highly detailed imagery, and the ability to play movies in 1080p quality. The group says the new iPad “achieved the highest score we’ve ever recorded for color accuracy in a tablet.”
In fact, the new display is so good, it pushed the ratings for every other tablet’s screen down a level.
Apple has already sold more than 3 million of its new iPad 3. With the Consumer Reports also recommending the device, as well as dispelling fears about the heat it gives off, I’d expect that number to grow over the next quarter.