KISSmetrics mines old customer data for historical analytics (exclusive)

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Customer-data analytics service KISSmetrics has unveiled a new feature called Database Sync, which combs through old data to provide insights.

Nearly every company these days uses some form of analytics tool to figure out if its business decisions are working. While Google Analytics and Adobe’s Omniture dominate this space, they are limited by the timeline of data they can analyze. When you sign up for Google Analytics or Omniture, both services begin gathering insights on all current and future information. However, neither can pull in past data for evaluation. KISSmetrics hopes to fill that gap with Database Sync, which pulls in all of the information from a company’s entire database to find trends.

KISSmetrics focuses on customer acquisition data and can track how a customer interacts with a website. For example, say you’ve signed up at Fab.com and the online retailer is using KISSmetrics. The service could track how often you visited the website, how much time you spent browsing all those hipster wares, and how many days or weeks it took before you bought a scarf on the site.

With Database Sync, you don’t need to install any new codes to connect your database with its system, Neil Patel, co-founder of KISSmetrics told VentureBeat. Any and all historical data can be pulled into KISSmetrics’ system, from day one of the company starting its business to the present, he said. Right now only MySQL databases are supported.

KISSmetrics competes with Mixpanel, which provides similar customer analytics services.

KISSmetrics was founded in 2008 and is based in Cerritos, Calif. in the Los Angeles area.

Businessman with analytics image via Shutterstock


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