NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Another cog has fallen into place for the music and movie industries’ plan to transform major internet service providers into a copyright violation task force.
Today ISPs and media companies announced new plans for the Center for Copyright Information (CCI), a joint organization set up to curb illegal downloading and streaming of copyrighted content. Former lobbyist head Jill Lesser was named the organization’s executive director. The CCI’s six main directors all have ties to either ISPs or entertainment companies, but it’s advisory board does feature several tech/privacy advocates, including Public Knowledge CEO Gigi Sohn, iKeepSafe.org President Marsali Hancock, Internet Education Foundation Chairman Jerry Berman, and others.
Both the Recording Industry Association of America and Motion Picture Association of America met with several ISPs last July to discuss voluntary policies to discourage internet subscribers from illegally downloading music, movies, video games, and other software. The ISPs participating in the anti-piracy measures — Comcast, Cablevision, Verizon FiOS, Time Warner Cable, and others — should be ready to implement the new policies by this summer. Those policies include having each ISP set up its own method of tracking subscribers’ internet activity as well as setting up the CCI.
The CCI will support a new anti-piracy initiative called “graduated response”, which allows media companies to contact ISPs about users suspected of piracy and allows ISPs to subsequently send notices to educate those users about the consequences of copyright infringement. Users who are repeatedly notified can face suspension of their Internet service, bandwidth throttling, and “other measures that the ISP may deem necessary to help resolve the matter,” according to the CCI. Anyone who feels they have wrongly been accused of piracy can appeal by requesting an independent review of their internet activity, which costs a cool $35.
In regards to the graduated response initiative, Lesser said she plans to focus on “education and deterrence, not punishment.” That’s somewhat comforting, but ultimately we’ll have to see how the group operates once everything is set in motion this summer.
Authority figures photo via auremar/Shutterstock; Via Ars Technica